Topic: Report: Pay-TV Subs Spend as Much on SVOD as Cord Cutters

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Report: Pay-TV Subs Spend as Much on SVOD as Cord Cutters

A longtime marketing advantage of over-the-top video was its cost-effectiveness to traditional pay-TV bundle. As SVOD services proliferate, the combined cost of services is narrowing the pay-TV divide, suggesting relative cost savings moot. Notably, new data from Cordcutting.com finds that pay-TV subs are spending as much on SVOD as cord-cutters — around $45 monthly — … Continue reading "Report: Pay-TV Subs Spend as Much on SVOD as Cord Cutters"

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